Investor relations is a strategic management responsibility that involves providing accurate and timely information to shareholders and potential investors about a company's financial performance, operations, and future prospects. The goal of investor relations is to effectively communicate with investors, analysts, and other stakeholders in order to promote transparency, trust, and confidence in the company. Investor relations activities include financial reporting, organizing investor meetings and events, maintaining relationships with shareholders, managing investor inquiries, and providing guidance on regulatory compliance. The ultimate aim of investor relations is to attract and retain investors while maximizing shareholder value.